In this release
Multiple platform integrations (Marketo instances) support
Other Improvements & Bug Fixes
The last few months have been busy with framework upgrades and our main "hero" feature: support for multiple Marketo instances.
Connect multiple Marketo instances
Many companies (and Jeto clients) still use more than one Marketo instance, which brings significant challenges in environments, including brand and process inconsistency and fragmented workflows which result in inefficiency and delays.
While it was previously possible to connect only one Jeto instance for each Marketo Instance, this model showed it's limits, including the lack of compatibility with Jeto SSO, and the additional complexity (and confusion) from handling campaigns in 2 different Jeto accounts.
With the new "Platform Integrations"(PI) feature, we're allowing Administrators to connect multiple Platform integrations (PI) / Marketo instances to a single Jeto account. This allows Marketing Operations to:
Centralize Campaign Requests: All campaign requests, regardless of the target Marketo instance, are routed through a single portal, ensuring consistency and a predictable workflow.
Increase Efficiency: By consolidating the intake process, MOPs teams can eliminate manual chaos and focus on higher-value, strategic work.
Improve Governance: Centralizing the process gives MOPs greater control over brand consistency across all campaigns, and ensures all campaigns follow established best practices.
Managing Platform Integrations
The new Platform Integrations page is accessible from the same "settings" top menu. where admins can view and add new Integrations.
Launcher X Integration Mapping
Now that multiple Platform Integrations can exist, it will be required to specify the PI for each Launcher. When a campaign is created or updated from that Launcher, the programs paired with the related campaigns will be created in the corresponding Integration\Instance. You can still manage access and permissions for users to specific Launchers, and therefore, specific PIs given each Launcher can only be configured with a single PI.
New Launcher Modal
This feature will be available as a paid add-on with a free trial access. Pricing will match the current model/replace the need for multiple instances. Please contact your account manager for details
Other Improvements & Bug Fixes
Pursued SOC 2 Type II annual review (Still in progress)
Upgraded backend framework to latest version
Pursued research and experimentation modern email and landing page editors
Bug Fix: Launcher preview does not update pre-fill value with 2nd text area