Program and campaign naming conventions are important to keep things organized. Naming conventions can be set for each Launcher.
To customize your Campaign (Jeto Campaigns) or Program's (Marketo Programs) naming convention, go to Settings / Naming Convention. From there you can to build your naming convention template by selecting various elements.
Use Campaign Data to insert campaign data value from date, time, single line text, number or single select fields. Note that field must be marked as required for it to be usable in naming convention. Date fields sub elements (Year, Month, Day etc.) can also be used for more flexibility.
Use Submit Date to insert date elements (Year, Month, Day etc.) from the date of the first campaign submit.
Use Custom values to insert any value of your choice.
Naming convention will not apply to Campaign Drafts. This is due to the fact that Drafts will allow required fields to be left empty - which could result in blank Draft Campaign names.