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Release Notes - Fall 2023
Release Notes - Fall 2023

Audience Targeting - Closed Beta, Patch Campaign (API) & more

Fahad Khan avatar
Written by Fahad Khan
Updated over a week ago

In this release

  • Audience Targeting - Closed Beta

  • API Update - new "Patch" campaign endpoint

  • User Experience Improvements and Bug Fixes


Audience Targeting - Closed Beta

Our powerful new feature - Audience Targeting is now entering the Closed Beta. The feature is thus limited to a specific set of testers, including current customers and early adopters. If you're interested in signing up for this feature, click the link below and we'll put you in touch with one of our Jeto team members. Please note that the number of Beta spots is limited.

What is Audience Targeting?
In Jeto - your Audience represents a targeted group of people that will be targeted for a specific campaign.

Audience targeting currently allows for your marketers to select the target audience for their campaign Marketo Smart Lists, pre-approved by Jeto Administrators.

When creating a new campaign, the lead records corresponding to the selected Smart List are then automatically exported from Marketo and imported back in the campaign (cloned Marketo Program) and stored in a prebuilt static list. If you combine Audience targeting with the Modules Editor and Jeto's Automated Launch feature, you can get a 100% automated build and marketers are now fully autonomous in build & delivering Campaigns.

That means even less manual work, faster campaign launches and more time saved for your team!

Since our initial closed Alpha release, we introduced several new enhancements to our Audience Targeting Productivity Booster, including:

1- Faster import and export jobs to Marketo improving load times for 1 million lead Smart List from 1 hour to now under ~5 minutes.

2- Improved handling of imported Audience information in Jeto.

3- Better error handling for potential sync issues.

4- Reprocessing the audience on campaign update


You can find specific details regarding the Audience Targeting feature in our knowledge base article.

Interested in joining the beta program?
The feature is limited to a specific set of testers; including current customers and early adopters. Click here to request Access


API Update - new "PATCH" campaign endpoint

With our latest Fall release, we have made additional improvements to our handling of Campaign status. This new endpoint allows partial data to be updated. Simplified status handling allows for faster Jeto navigation, easier filtering and and efficient Campaign usage.


User Experience Improvements and Bug Fixes

With every release, we look to improve your experience in Jeto. This release has brought some small improvements in your interaction with Jeto as well as some Bug Fixes. These are listed below:

  • Improvement: added validation and tooltip on Submit action in top menu

  • Improvement: Modernized the Jeto Front End framework (better performance and improved stability).

  • Bug fix: Error while Deleting Campaigns

  • Bug Fix: Bulk selecting and deleting users

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