Here is an overview of how the email notifications are sent when the Approval Process is turned on for your launcher:

Action

Email Type

Recipient

Creator submits a campaign

Campaign: [Campaign Name] - is now "In Approval"

All Admins

All Viewers

All Editors

All Approvers

Comments are added on the assets in the campaign

New mention in comment on [Campaign Name]

Only users/groups who have been tagged using the @ symbol

Approver clicks "Request Change(s)" in campaign

Someone has requested change(s) on [Campaign Name]

Creator

All Admins

All Viewers

All Editors

All Approvers except the one who clicked the link

Approver or Creator clicks "Approve Campaign" in campaign

Campaign: [Campaign Name] has been Approved

Creator (unless they clicked the link)

All Admins

All Viewers

All Editors

All Approvers (unless they clicked the link)

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